Make way for Indi toons

It is fun time, says blue boy Kris (above) every time he wiggles his peacock feather and trashes Kanishk Sir.

‘Bacha nahin kehna, Uncle (Don’t call me a kid),’ says nine year old Shiva before pressing a button on his canada goose outlet in toronto watch, launching a gadget and getting the bad guys.

‘Khaali pet mere dimaag ki batti nahin jalti (I can’t think on an empty stomach),’ says the balding, paunchy Motu, before gobbling a plateful of samosas and bashing the bad guys.

Meet some of the top characters on kids’ television these days. They are funny, action oriented males who live in small towns and are unabashedly Indian.

Chhota Bheem stays in Dholakpur, loves Tun Tun Mausi’s laddoos and gets super human strength every time he eats them.

Canada Goose Parka The baddies are characters too. Canada Goose Parka

Chaya Maya, Jwalasur, Chakram, Pathrasur, Besur Das are among the scores of asurs (monsters) that Kanishk Sir calls upon, in his bid to crush Kris in Roll canada goose outlet eu No 21.

uk canada goose outlet All of the supporting cast canada goose outlet london comes with a heavy Hindi film hangover. uk canada goose outlet

Canada Goose Online So Inspector Chewing Gum (pronounced ‘chingum’ in a play on the blockbuster Singham) of Motu Patlu (above) speaks in the caricatured South Indian accent of the 1980s. Canada Goose Online

buy canada goose jacket Laddoo Singh, the policeman in Shiva, is a take off on Asrani from Sholay with some Gabbar Singh dialogues thrown in. buy canada goose jacket

Canada Goose Jackets The foot tapping music is composed and written by some of the industry’s best. Canada Goose Jackets

For example, Gulzar has written, Sajid Wajid have composed and canada goose outlet germany Wajid has sung Shiva’s full blooded title canada goose outlet song that makes you want to jump onto a bicycle and go exploring.

Chhota Bheem, Motu Patlu, Shiva and Kris are among the top 10 characters on kids’ television channels in India today.

canada goose uk outlet And unlike Doraemon (which remains number one) or Tom And Jerry, they are researched, developed and created in local animation studios. canada goose uk outlet

Hear a school choir in Chennai sing the title song for Motu Patlu in Hindi, queue up outside the Chhota Bheem shop at Mumbai airport or simply go to a local park and watch kids use the lines, voiceovers and characters from these shows in their games.

It will give you a clear measure of the popularity of these and a dozen more such characters/shows: Arjun, Kisna, canada goose victoria parka outlet Mighty Raju, Luv Kush, Pakdam Pakdai and Chorr Police, among others.

From almost nothing five years ago, anywhere between 40 per cent and 55 per cent of the programming on Viacom18 (Nick, Sonic), Turner (Cartoon Network, Pogo) and Discovery Kids is canada goose outlet uk sale now local, homegrown characters.

A bulk of it is in three local languages: Hindi, Tamil and Telugu. English canada goose vest outlet is more or less over as a language of broadcast for kids.

“What has worked is the context of Indianness: the samosa, the laddoo, what they are called, how they speak,” says Shailesh Kapoor, CEO, Ormax Media, a consulting firm that helps broadcasters pre test shows and concepts.

canada goose uk black friday Vijay Subramaniam, head of content, media networks, Disney India, puts it in perspective. “Kids love to be entertained by relatable characters. The reason Japanese animation worked is because it was very relatable to Indian kids. Doraemon had Nobita, mom, dad, homework. It was not just dubbing but the cultural context that helped. Two years ago, local animation (in India) meant only mythologicals. Now you see a lot more local characters because the ecosystem that supports local animation is coming of age.” canada goose uk black friday

IMAGE: Chota Bheem with a young fan at the Rediff office. Photograph: Nadisha Daniel

When it came in 2006 and struggled for over two years to find an audience, Chhota Bheem was an audacious bet: A dhoti clad kid who ate laddoos, lived in a village, was friends with a monkey, among others and spoke English.

cheap canada goose uk But Rajiv Chilaka and Green Gold Animation’s creation worked because Turner kept telecasting it on Pogo and even stepped in to co produce it. cheap canada goose uk

“Because the content takes so much time and money, kids’ channels (unlike general entertainment ones) do not offer 2 to 3 hours of fresh programming every day. They run on libraries. The child may like a new show. But the true test is how will he react the tenth time he sees it. The success of the show is evident only after the sixth month,” explains Krishna Desai, executive director and network head kids, South Asia, Turner International India.

canada goose factory sale Till Chhota Bheem came, “making local content was tough and expensive at $30,000 per episode canada goose outlet uk for original production and no recovery. So Indian animation studios stuck to doing outsourcing work,” says Anish J S Mehta, CEO, Cosmos Maya. canada goose factory sale

Inspired by Chhota Bheem, Maya, Toonz and other studios found it worth their while to shift from low end outsourcing to original shows.

Turner’s backing created a trend. Almost all of the big local characters are co owned or co produced by broadcasters.

That canada goose outlet 80 off is very unusual in the Indian market where 80 per cent of television content is commissioned at cut throat rates and owned by the broadcaster lock, stock and barrel.

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